Silicone Profile Lighting for PSO VIBE Convenience Stores — Nationwide Retail Lighting Supply by Newon Pakistan

Newon Pakistan supplied silicone profile LED lighting for PSO’s VIBE convenience store rollout, including the D-12 Islamabad location and ongoing sites across the country. PSO VIBE is Pakistan’s most modern on-the-go convenience retail concept — clean lines, premium interiors, smart design. Newon’s architectural silicone profile lights deliver the precise, hot-spot-free illumination that makes every VIBE store feel exactly as its name promises.

Project Overview: Newon Lighting Partners with PSO VIBE Across Pakistan

Pakistan State Oil’s VIBE concept represents a significant evolution in how fuel stations engage their customers. Gone are the dim, utilitarian forecourt convenience shops of a decade ago. VIBE stores are designed to be destinations — a place to grab a quality coffee, a fresh snack, and spend a few comfortable minutes before continuing your journey. Lighting is central to that experience. It is what signals to a customer the moment they walk through the door: this is different, this is premium.

Newon Lighting was selected to supply the lighting solutions for VIBE’s ongoing expansion across Pakistan. Our scope of work for the D-12 Islamabad location — and the wider national rollout — centred on silicone profile LED lighting for architectural detail lines and facade accent elements that define the VIBE brand identity at each site.

This is not Newon’s first time delivering consistent, specification-grade lighting across a multi-site commercial project. Our portfolio includes HBL Zarai Services corporate offices, British American Tobacco’s head office, and the National Aerospace Simulation Centre in Rawalpindi — all demanding clients who required precision, reliability, and consistent quality at scale.

“Working with PSO on the VIBE rollout reflects exactly what Newon is built for — delivering architectural-grade lighting solutions that are consistent, beautiful, and reliable across multiple sites simultaneously. When a brand’s identity depends on how their space feels, the lighting cannot be an afterthought.”— Newon Lighting Pakistan

What Is Silicone Profile Lighting and Why Did PSO VIBE Choose It?

Silicone profile light — also written as silicon profile light — is an LED light strip permanently encased inside a flexible silicone extrusion. The silicone acts as both a diffuser and a protective shell, eliminating the individual LED dot effect you see with standard strips and producing a smooth, continuous line of light that looks clean and intentional at any viewing angle.

How It Differs from Standard LED Strip and Aluminium Profile

Standard LED strip lights, even high-density ones, show visible LED dots when viewed at close range or installed behind diffuser covers. Rigid aluminium profiles with opal covers reduce this significantly but cannot bend around curves. Silicone profile light solves both problems simultaneously:

• The silicone diffuser creates a perfectly uniform light line with zero hotspots
• The flexible body bends smoothly around curves, corners, and custom radii without kinking
• IP65 or IP67 rating is inherent to the silicone body — no additional weatherproofing needed
• The soft-touch exterior reduces glare and adds a premium tactile finish
• Installation is faster — fewer components than traditional channel + cover + diffuser assemblies

For a brand like PSO VIBE — where every outlet must look identical and on-brand — the consistency of silicone profile light output from unit to unit, site to site, is a critical advantage. Paired with quality LED drivers and power supplies, the light output remains stable regardless of load fluctuations — an important consideration given Pakistan’s variable WAPDA supply conditions.

The Aesthetic Case for Silicone Profiles in Retail

Modern retail design — globally and increasingly in Pakistan — uses architectural light lines as a substitute for elaborate surface decoration. Rather than expensive cladding or complex millwork, a well-placed run of silicone profile light defines a ceiling reveal, traces a counter edge, or frames a display wall with precision and elegance. The VIBE stores use this principle deliberately: the lighting is the design, not a secondary addition to it.

Technical Specifications: Silicone Profile LED Lighting — PSO VIBE Supply

Below are the technical specifications for the silicone profile lights supplied by Newon for the PSO VIBE project. These specifications serve as a reference for architects, interior designers, and specification engineers working on similar commercial retail or hospitality projects in Pakistan.

Parameter	Specification
Product Type	Flexible Silicone Profile LED Light
Input Voltage	12V DC / 24V DC
Power Consumption	6W/m — 14.4W/m (varies by spec)
LED Chip	SMD 2835 / SMD 5050
Colour Temperature (CCT)	3000K / 4000K / 6500K (single CCT per roll)
Colour Rendering Index (CRI)	≥ 90 Ra
Lumen Output	600–1200 lm/m (wattage dependent)
Beam Angle	120° (standard) / 360° (round profiles)
IP Rating	IP65 (standard) / IP67 (submersible variant)
Profile Body Material	Flexible food-grade silicone
Operating Temperature	–20°C to +60°C
Lifespan	50,000+ hours (L70)
Roll Length	5m / 50m (customisable cut lengths)
Dimming	Compatible with 0–10V / PWM dimmers
Certification	CE, RoHS

Specifications are indicative. Exact parameters depend on project requirements. Contact Newon for a site-specific specification sheet and compatible driver sizing.

For Architects and Interior Designers: Specifying Silicone Profile Light in Commercial Projects

If you are specifying lighting for a retail fit-out, hospitality project, or commercial office interior in Pakistan, silicone profile lighting occupies a critical position in the toolkit — particularly for recessed ceiling reveals, cove lighting, counter-edge illumination, and facade linear features.

Key Specification Parameters to Confirm

When specifying silicone profile lights through Newon for your project, the following parameters should be confirmed at the design development stage:

• CCT consistency: Specify a single CCT (e.g., 4000K neutral white) across all zones for brand coherence. Mixed CCTs in adjacent spaces create visual inconsistency that undermines the designed effect.
• CRI ≥ 90: A CRI of 90+ is strongly recommended for retail food environments (VIBE stores sell food and beverages) because it renders product colours accurately and makes displays look appetising.
• Driver placement: Plan driver locations at design stage — silicone profiles at 24V DC allow longer runs (up to 10m per driver) versus 12V (max 5m). Driver access panels must be incorporated into millwork details.
• Cut-point planning: Confirm cut intervals with Newon before finalising lengths. Silicone profiles cannot be cut arbitrarily — cut points occur every 25mm, 50mm, or 100mm depending on the LED density.
• Mounting method: Specify whether profile will be surface-mounted (adhesive backed), recessed into a routed channel, or mechanically clipped. Each method affects the millwork detail and shadow line appearance.

Newon can provide full technical data sheets, sample lengths for mock-up approval, and lumen calculations for your project. We have previously worked with design teams on projects including Union Square D-12, Datamatics Technologies Gulberg, and the National Aerospace Simulation Centre Rawalpindi — all involving detailed coordination with design teams during specification.

Silicone Profile vs Neon Flex: Which to Specify?

Both silicone profile and 360-degree neon flex produce a similar uniform glow, but they serve different aesthetic purposes. Silicone profile produces a sharp, rectangular light line — ideal for architectural reveals, ceiling coves, and product display shelving. Neon flex produces a rounded, softer glow associated with signage and decorative applications. For PSO VIBE’s clean, modern retail aesthetic, silicone profile was the correct specification choice.

For Contractors and Project Managers: Nationwide Supply for Retail Chain Fit-Outs

If you are managing the fit-out of a retail chain, franchise, or multi-site commercial rollout in Pakistan, your lighting supply chain needs to meet three non-negotiable criteria: consistent quality batch to batch, reliable stock availability, and a supplier who understands project timelines. Newon delivers on all three.

What Newon Offers for Multi-Site Retail Projects

• Specification locking: Once a product specification is confirmed for your rollout, Newon locks it in for all subsequent orders — same batch colour, same lumen output, same driver compatibility.
• Bulk and project pricing: Volume pricing is available for multi-site orders. Discuss your site count and phased delivery schedule with our project team.
• Paired supply: Newon supplies silicone profiles complete with compatible LED drivers and power supplies — eliminating the risk of driver-profile incompatibility from mixed sourcing.
• Nationwide delivery: Newon supplies to Islamabad, Rawalpindi, Lahore, Karachi, Peshawar, Quetta, Multan, and other cities across Pakistan.
• Installation support: For Islamabad and Rawalpindi sites, Newon’s installation team can be engaged directly. For other cities, our team can provide installation supervision and technical support.

For bulk enquiries and project pricing, contact Newon directly:

📞 +92 343 9227883  |  💬 WhatsApp  |  📧 info@newon.pk

For Brand Managers and Commercial Decision-Makers: Why Lighting Is a Brand Asset

For a company like PSO rolling out the VIBE brand nationally, lighting is not a line item to be value-engineered — it is a brand asset. Every customer who walks into a VIBE store in D-12 Islamabad should have the same sensory experience as a customer in Lahore, Karachi, or Peshawar. That consistency is built through specification control, and it starts with selecting the right lighting supplier.

The Commercial ROI of Quality Retail Lighting

Research consistently shows that lighting quality directly influences dwell time and purchase behaviour in retail environments. In the context of a convenience store, higher dwell time translates directly to higher basket size. A store that feels bright, clean, and premium encourages customers to browse rather than grab and go. The incremental revenue from a well-lit retail environment significantly outpaces the capital cost difference between specification-grade and budget lighting — particularly in a Pakistani market where electricity costs from WAPDA already incentivise efficient LED adoption.

The silicone profile LEDs supplied to VIBE consume a fraction of the energy of the fluorescent tube lighting they replaced, contributing directly to PSO’s sustainability commitments and reducing operating costs across the estate. At 50,000+ hour rated lifespan, maintenance cost reductions over a 5-year period are substantial when calculated across a nationwide store network.

Newon also operates in the UAE and GCC markets through newon.ae, serving international retail and hospitality clients — a track record that further validates our capability to handle nationally and regionally scaled lighting supply programmes.

Project Gallery: PSO VIBE Store Lighting — D-12 Islamabad

How Newon Manages Lighting Supply for Multi-Site Retail Rollouts

Step 1 — Specification Consultation

Newon works with the client’s design team or fit-out contractor to review the architectural drawings and agree on product specification: CCT, wattage per metre, IP rating, voltage, and mounting method. For the PSO VIBE rollout, specifications were aligned with the brand’s interior design standards prior to the first site order.

Step 2 — Sample Approval and Mock-Up

Sample lengths are supplied for physical approval — checking CCT match, diffusion quality, and brightness against the design intent. This step eliminates site-level surprises and ensures the product performs as specified before bulk ordering.

Step 3 — Bulk Supply and Driver Pairing

Newon supplies silicone profile lengths along with correctly rated LED drivers and power supplies, pre-selected to match the load requirements of each zone. This removes the risk of underpowered drivers causing flicker or premature LED failure — a common issue when lighting components are sourced separately from different vendors.

Step 4 — Installation (Islamabad/Rawalpindi) or Technical Support (Other Cities)

For D-12 Islamabad and the wider Islamabad-Rawalpindi corridor, Newon’s installation team can complete the full fit-out. For other cities, Newon provides detailed installation guides, technical drawings, and remote support to the client’s local fit-out team.

Step 5 — Post-Installation Support

After installation, Newon provides warranty documentation and an after-sales contact point for any queries. For ongoing rollout phases, Newon maintains project records to ensure subsequent orders match the original specification exactly.

Related Commercial Lighting Projects by Newon Pakistan

Newon has delivered specification-grade lighting for a range of demanding commercial, institutional, and hospitality clients across Pakistan. The following projects demonstrate our capability in commercial and architectural lighting supply and installation:

• Silicone Profile Lighting — National Aerospace Simulation Centre, Rawalpindi — Precision profile lighting in a high-security government reception area, supplied and installed by Newon.
• Commercial Facade Lighting — Union Square, D-12 Islamabad — RGB dynamic facade lighting for a prominent commercial plaza in the same D-12 corridor as the PSO VIBE project.
• Corporate Office Lighting — HBL Zarai Services, AJ Towers Islamabad — Complete office lighting solution for an HBL Group subsidiary, demonstrating Newon’s commercial credentials.
• Linear Bar Lighting — British American Tobacco (BAT) Head Office, EOBI Building Islamabad — High-specification linear lighting for one of Pakistan’s most recognised multinational corporations.
• Customised Linear Hanging Lights — Club Fitness, Gulberg Islamabad — Custom commercial linear lighting for a premium fitness facility.
• Rooftop Restaurant Lighting — Farsha Café, I-8 Islamabad — Complete lighting design and installation for one of Islamabad’s best-known rooftop dining destinations.
• Nightclub Lighting — Movenpick Hotel Centaurus, Islamabad — Specialist entertainment lighting for the five-star Movenpick Hotel, Islamabad’s flagship international hotel property.
• Office Lighting Upgrade — Datamatics Technologies, Gulberg Islamabad — Full lighting modernisation for a technology firm’s Gulberg headquarters.

Products Used in the PSO VIBE Lighting Project

The following Newon product categories were central to the PSO VIBE lighting supply:

• Silicone Profile Lights — Primary product for interior architectural line lighting throughout VIBE stores.
• LED Strip Lights — Used in conjunction with profile housing for specific detail zones.
• LED Adapters and Power Supplies — Matched drivers supplied for all silicone profile runs to ensure stable, flicker-free output.
• LED Aluminium Profile — Used in specific mounting applications requiring a recessed channel backing behind the silicone body.
• Commercial Downlights — General ambient and task illumination zones within the store.
• Linear Hanging and Recessed Bar Lights — Supplementary task lighting over service counters.

Frequently Asked Questions — Silicone Profile Lighting Pakistan

What is silicone profile lighting and why is it used in commercial retail stores?

Silicone profile lighting is a flexible LED strip permanently encased in a silicone extrusion that produces a smooth, continuous light line without visible LED hotspots. It is preferred in modern retail environments because it delivers a premium, uniform glow that complements brand aesthetics and architectural design. PSO VIBE selected silicone profiles specifically for the clean, contemporary look they create — a direct visual reinforcement of the VIBE brand’s modern identity.

What IP rating does the silicone profile light have, and is it suitable for Pakistan’s climate?

The silicone profiles supplied by Newon for the PSO VIBE project are rated IP65 — fully dust-tight and splash-proof. This makes them well-suited to Pakistan’s climate, including monsoon humidity and dusty environments common at forecourt locations. The silicone body itself provides natural environmental protection that rigid aluminium profiles with separate covers cannot match at the same form factor.

Can Newon supply silicone profile lights for retail chains and franchise rollouts across Pakistan?

Yes — the PSO VIBE project is direct evidence of this capability. Newon manages specification locking, batch consistency, phased bulk supply, and driver pairing for multi-site retail rollouts nationwide. Clients across Islamabad, Rawalpindi, Lahore, Karachi, Peshawar, and beyond are served. Contact Newon at +92 343 9227883 to discuss your rollout requirements.

What colour temperatures are available for silicone profile lights in Pakistan?

Newon stocks silicone profile lights in 3000K (warm white), 4000K (neutral white), and 6500K (cool daylight). For the PSO VIBE stores, neutral to cool-white CCT was selected to create a bright, hygienic retail atmosphere suited to food and beverage service. CCT-tunable variants are also available for projects requiring lighting flexibility across different times of day or zones.

How is silicone profile lighting installed, and does Newon provide installation services?

Installation involves mounting the silicone profile via adhesive backing, routed channels, or mechanical clips, then connecting to a compatible LED driver. Newon provides full supply-and-installation in Islamabad and Rawalpindi, and technical support plus detailed installation guides for fit-out teams in other cities. Visit our indoor lighting installation service page and linear profile installation page for more information.

What is the lifespan and energy efficiency of silicone profile LEDs compared to fluorescent strips?

Silicone profile LEDs have a rated lifespan of 50,000+ hours — approximately 3 to 4 times longer than T8 fluorescent tubes. Energy consumption is typically 60–70% lower for equivalent lumen output. For a nationwide network of convenience stores operating 16+ hours per day, the cumulative energy saving in PKR terms across WAPDA billing cycles is substantial, and the reduced maintenance burden — no lamp replacements — directly reduces operational expenditure.

How much does silicone profile lighting cost in Pakistan?

Pricing depends on wattage per metre, CCT, IP rating, and order volume. Single-roll retail pricing differs from project and bulk rates. For commercial projects, Newon provides a project-specific quotation covering product, drivers, and installation. Contact Newon at info@newon.pk or WhatsApp +92 343 9227883 for a tailored quote.

All the visual images of project are included for details and information.

Here are some more pictures from project.

About Newon — Pakistan’s Architectural Lighting Specialists

Newon is a specialist LED lighting supplier and installation company based in Islamabad, operating for 8+ years in Pakistan’s lighting industry. We serve all four market segments — homeowners, architects and interior designers, contractors and builders, and commercial and industrial clients — from a single, fully integrated supply-and-installation platform.

Our 35+ documented projects span residential villas in DHA Islamabad to government heritage illumination for the KP KITE project, five-star hotel lighting at Movenpick Centaurus, and national retail rollouts for brands like PSO VIBE. We also serve international clients through newon.ae, our UAE and GCC operation covering Dubai, Abu Dhabi, and the wider Gulf market.

Whether you are a homeowner looking for bedroom and lounge lighting, an architect specifying a commercial fit-out, a contractor pricing a bulk supply, or a brand manager coordinating a nationwide rollout — Newon has the product range, the technical expertise, and the project management capability to deliver.

Get in Touch

📧 info@newon.pk
📞 +92 343 9227883
💬 WhatsApp: +92 343 9227883
📍 Office No 2, First Floor, Haroon Plaza, Islamabad, Pakistan

Explore our product range:
Silicone Profile Lights  |  LED Strip Lights  |  LED Aluminium Profile  |  Downlights  |  Linear Bar Lights  |  LED Drivers & Power Supplies

Our installation services:
Indoor Lighting Installation  |  Linear Profile Installation  |  Facade Lighting Installation  |  Outdoor Lighting Installation